About
Focus: Strategies to increase direct (commission-free) bookings through improved website traffic and conversion. This course teaches how to attract high-intent travelers to your site and convert them, especially on mobile devices, thus reducing dependence on OTAs (Online Travel Agencies) and their hefty commissions. It covers optimizing your booking engine UX/UI, mobile booking flow, and tactics to encourage guests to book direct. Who Is This For? • Hotel Owners: Those who want to understand the profitability differences between direct bookings and OTA sales, and learn cost-effective strategies to drive direct traffic. • General Managers: Managers responsible for overall hotel performance who may already know why direct bookings matter but need tactical strategies to increase them. • Digital Marketing Managers: Professionals who are familiar with digital advertising but need a deeper grasp of conversion optimization specifically for hotel booking engines and mobile users. • Revenue Managers: Those looking to integrate direct booking data into overall revenue strategies but often find the technical aspects of website conversion challenging. What Will You Learn? • Optimizing Website Conversion: Techniques to improve user experience and boost mobile conversion rates for direct bookings. • Traffic Acquisition Strategies: How to attract high-intent visitors through SEO, targeted advertising, and social media tailored for travel. • Reducing OTA Reliance: Methods to shift customer behavior from OTAs to direct booking channels by leveraging value-added incentives. • Measuring Direct Booking ROI: Tools and analytics to track direct booking performance and understand cost savings from lower commission fees. • Practical Case Studies: Real-world examples of boutique hotels that improved their direct bookings, with actionable templates and checklists.
You can also join this program via the mobile app. Go to the app